The release of the 2015 AFL fixture on Thursday is set to improve the fan experience with a push towards more afternoon matches.

Essendon has requested playing against traditional rivals Collingwood, Richmond, Hawthorn and Carlton at the MCG.

The club has previously had to take on premiers Hawthorn at Etihad Stadium, in a blockbuster that has regularly sold out.

There is an increased push to have that match shifted to the MCG to cater for the increased crowd expected to attend.

A number of themed games will be unveiled on Thursday including 100 years of ANZAC Day, the annual Dreamtime at the G celebration and 10 years of the Call to Arms match.

Essendon Chief Executive Xavier Campbell last week said the club had worked closely with the AFL in an attempt to make the footy easily accessible for fans.

“A key priority for the club in 2015 is to work with the league to make going to the football more affordable and accessible for our fan base,” Campbell said.

“We want to create a uniquely Essendon experience at every home game and provide our fans with more value and better entertainment."

“There are a number of exciting initiatives already in the pipeline including enhanced technology and connectivity at both Etihad Stadium and the MCG next season"

The club’s season opener has already been revealed with a trip to ANZ Stadium to take on the Sydney Swans on April 4.

It has also been reported an early season clash against the Hawks is a likely scenario for the Bombers.

Essendon’s NAB Challenge fixture was released on Tuesday with trips to Morwell and Western Sydney over the first two weeks before returning to Etihad Stadium for their final pre-season fixture.

The Bombers take on St Kilda, Greater Western Sydney and Melbourne during the pre-season competition.