Essendon Football Club has urged its members and supporters to join the Comeback Story in 2017 with the Bombers’ latest membership campaign providing an acknowledgement of the past but a strong focus on the future.
The new television commercial (TVC), launched today, features the iconic voice of newly appointed Captain, Dyson Heppell, who narrates the story and reminds supporters that the Club is getting back to what it has always stood for.
“We’re not just any Club, we are Essendon,” Heppell said.
“It’s time for us to all come together and focus on the future. We’ve got our team back and now we need all of our fans back as we enter the next exciting chapter in the Club’s history.
“We are all committed to driving this Club to where we want to get to and ready to play a leading role in this great Club’s Comeback Story.”
The TVC features Heppell as well as other prominent Club leaders in Hurley, Hooker, Merrett and Zaharakis living and breathing the team’s elite standards and Club values.
CEO, Xavier Campbell, said the Club hoped the message would resonate with the red and black faithful who have shown true faith, passion and resilience throughout a challenging period.
“We think this new campaign strongly reflects where we are at and where we are heading,” Campbell said.
“We have a lot of hard work ahead of us, but we are ready to face the challenges and opportunities the 2017 season will bring.
“We are really excited about our new leadership group who will guide the team through the next chapter in our history as we strive to become the most successful, inclusive and respected Club both on and off the field.”
The Bombers current membership tally sits at 53, 850, more than 6,000 members ahead of the same time last year.