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2017 Country guernsey

May 2, 2017 4:21 PM

BTV: 2017 Country Guernsey Kevin Sheedy unveils our country-inspired guernsey.

Essendon, in conjunction with official apparel partner ISC, has launched a specially designed country guernsey for its match against Geelong next week.

The game is the centrepiece of the Powercor Australia Country Festival.

The Bombers guernsey adapts the Club’s iconic red sash into a wheat husk – an image synonymous with country life.

“It is really fantastic to release a new Guernsey for Country Game,” Sheedy said.

“The grain of wheat is something that has really helped build our nation, from 200 years ago, and I believe that this match is all about making sure we don’t forget our country people.

"We are going to build this into a great icon game - to me it has been really well put together, great brand great jumper, fantastic artwork - it is something our club is really proud of

“It is about building our pillars of who we love to thank in our nation, particularly ANZAC Day, and now our Country Game coming up against Geelong.”

You can purchase your guernsey here.

Award winning Country music stars Lee Kernaghan, Shannon Noll, Sara Storer and Mustered Courage will feature in the second instalment of the Powercor Australia Country Festival. 

The free festival will take place in Yarra Park ahead of the Bombers clash with Geelong in round eight at the MCG on Saturday May 13th from 2pm.

For more details, click here.