Michael Hurley, Zach Merrett and Matthew Leuenberger have helped launch the all new Bomber Beer.

Brewed by the Club's beverage partner, Colonial Brewing Co in Port Melbourne, the players helped can and pack up the 2,000 cases of Bomber Beer which goes on sale today.

The Bomber Beer is Colonial's signature Kolsch Ale and comes in a special red and black can featuring the retro Bomber logo. 

With the Club on the verge of qualifying for finals, Hurley said he'll be keeping a lid on things.

"Hopefully we have a few more weeks of footy left and then I can have a few celebratory drinks in the coming weeks, but not just yet," Hurley said.

To purchase a case of limited edition Bomber Beer head to colonialbrewingco.com.au