Essendon FC is proud to continue its partnership with the Victorian Responsible Gambling Foundation and support its Love the Game program, because we love football.
Love the Game is about reducing the exposure of young people to sports betting promotion and disrupting the social norm of betting and sport.
These days, sports betting advertising is everywhere and for young people especially, it would be hard to remember a time when we watched sport without thinking about the odds. Today’s ads make it look like you need to have a bet on the game to enjoy it.
When young people see excessive sports betting promotion it can seem like gambling is normal, and that sport is all about the odds, not the game. When something feels normal, it doesn’t seem risky.
Did you know a recent qualitative study showed 75 per cent of kids aged eight to 16 who watch sport think betting on sport is normal? 75 per cent of kids could also name one or more sports betting brands.
We encourage all our fans, including parents and other role models, to talk to young people this season about the risks and consequences of gambling.