Essendon Football Club is pleased to announce Toyota Material Handling Australia (TMHA) as a co-major partner of its AFLW program over the next four years.
The signing will see the Toyota Forklifts brand appear on the front of the Bombers’ guernseys for their historic first season in the national women’s competition.
For over 50 years, TMHA has been at the forefront of the Australian materials handling market and a pioneer in making forklifts more productive, safer and cost-effective.
The 100 per cent Australian-owned company has over 800 staff nationwide, including over 450 employees working in service and support to ensure all customers maximise the use of their equipment.
Essendon CEO Xavier Campbell said the club was delighted to welcome TMHA to the Bombers family ahead of the club’s entry into the AFLW at the end of 2022.
“To have an Australian organisation like Toyota Material Handling Australia come on board as a co-major partner for our inaugural AFLW side is a fantastic reflection on the strength and potential of women’s football at Essendon,” Campbell said.
“As we head towards a historic first season with great excitement and anticipation, we are delighted to bring TMHA and its Toyota Forklifts brand on the journey with us.”
President and CEO of Toyota Material Handling Australia Steve Takacs said the company was proud to support Essendon’s women’s program and the growth of female sport.
“TMHA supports the growth of women’s sport and inclusiveness within society,” Takacs said.
“Essendon is a great club and TMHA are proud to promote our company and the Toyota Forklifts brand in conjunction with the AFLW sponsorship. We look forward to success both on and off the field and what we are confident will be a mutually beneficial long-term partnership.”
The signing of TMHA follows the announcement of Fujitsu General Australia as a co-major partner of Essendon’s AFLW team.