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2018 Powercor Country Festival launch

BTV: Sheedy launches Country Festival 2018 Essendon legend Kevin Sheedy has launched the AFL Country Festival for 2018.

Essendon and Geelong officially launched the 2018 Powercor Country Festival today.

The sides will play each other to kick off the Powercor Country Festival in Colac on March 11 when they line-up in a pre-season hit-out as part of the JLT Community Series.

Beginning in 2016, the Powercor Country Festival is a long-term partnership between the two clubs, created to recognise and celebrate the role regional and rural Victorians play in the success and prosperity of football.

Essendon legend Kevin Sheedy and Geelong forward Tom Hawkins were on hand in Colac earlier today to launch the third year of the program.

“The Powercor Country Festival celebrates and recognises people from the country and the influence they continue to have on our game,” Sheedy said.

“Football, to the whole of Australia, is a powerful connector that brings people from all walks of life together.

“Over the years I have played with and coached many great players from the country and I know both Essendon and Geelong are blessed with many outstanding players that have come from the country on their lists today. 

“We are excited to continue to build a stronger connection between the city and the country through the Powercor Country Festival. 

Geelong’s Tom Hawkins said the Cats are proud to celebrate and highlight local football clubs and regional communities as part of the Powercor Country Festival. 

 “The Country Festival is so important to the Geelong Football Club, we’re the only truly regional team in the AFL and proudly represent the western region of Victoria,” Hawkins said.

“It’s often said that you can tell a lot about a community by the local footy club, and this is even more the case in regional and rural areas.

“Growing up in Finley, our footy club was a social connector. A significant part of the Powercor Country Festival is celebrating the work these clubs and local heroes do for the community.”

Powercor’s General Manager of Corporate Affairs Melissa O’Neill said Powercor is proud to be again involved in 2018.

“Building on the first two years of the Powercor Country Festival, we are proud to be back bigger and better than ever in 2018,” O’Neill said.

“As a major employer with a significant regional workforce who are deeply embedded in the local communities that we operate in, it is important to us that the Powercor Country Festival continues to recognise the people living in regional and rural communities in Victoria that make a significant contribution to the prosperity of this great state.

“Having these top teams play a match in Colac is a way of bringing the focus back to country Victoria and thanking country fans for their contribution to this great game and country.”

JLT Community Series

Geelong Cats v Essendon

Sunday 11th March


Central Reserve, Colac