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New Era joins The Comeback Story

New Era apparel is available in the Bomber Shop at the Club’s Tullamarine headquarters.

Essendon Football Club is excited to announce it has signed three new apparel partners for the 2017 season.

The Bombers players were greeted with their new ISC, SKINS and New Era apparel at today’s first training session of the pre-season. 

New Era is the Club’s Official Headwear Partner for the next two seasons.

Since 1920, New Era has been hand-crafting the finest headwear on the planet, and is the brand of choice in the worlds of sport, fashion, music and entertainment. 

In 2017 Essendon’s players, coaches and staff will be wearing a specific range of New Era headwear including the Bombers’ media cap, training cap, beanie, visor and travel cap.

General Manager of New Era Australia, Simon Hibbs, said he looked forward to working with the Bombers.

"We are very excited to announce our partnership with the Essendon Football Club, as their Official Headwear Partner,” Hibbs said. 

“New Era is delighted to be the Official Headwear Partner of an AFL Club, bringing the best headwear in the world to both the players and the fans at the club.” 

CEO, Xavier Campbell, welcomed the three leading and progressive apparel brands to the Essendon family.

“We are extremely pleased ISC, SKINS and New Era will be part of our comeback story,” Campbell said.

“These are three innovative and progressive sports brands, and their decision to partner with Essendon is an important step in the future direction of our Club.

“This is the first time we have segmented our apparel partnerships, and we are excited about the benefits the new range will deliver from a performance and retail perspective.

“The range of on-field apparel, compression technology and headwear is dynamic, and we look forward to seeing our players, coaches, staff and supporters wearing it over the course of the 2017 season and beyond.”

The full range of ISC and New Era apparel is available in the Bomber Shop at the Club’s Tullamarine headquarters.