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Community Partnerships

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The Long Walk

Established in 2007, The Long Walk charity raises awareness to improve and support Aboriginal and Torres Strait Islander health, wellbeing and life opportunities. The Long Walk, held annually in the lead-up to the Bombers' Dreamtime at the 'G match, was inspired by Essendon great Michael Long's walk to Canberra in 2004 to get the lives of Indigenous people back on the agenda.

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Essendon FC and Challenge join forces annually, bringing awareness around the issues faced by children living with cancer, and their families. Each year, a specific game is dedicated to the cause, where the Bombers’ guernsey features a yellow armband and the Challenge logo. Challenge is a not-for-profit organisation that provides daily support for children and families living with cancer or a life-threatening blood disorder from the time of diagnosis, through treatment and beyond.

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Deadly Choices

Deadly Choices aims to empower Aboriginal and Torres Strait Islander peoples to make healthy choices for themselves and their families – to stop smoking, to eat good food and exercise daily. Deadly Choices also encourages its people to access their local Community Controlled Health Service and complete an annual health check. In Aboriginal slang, if something is ‘deadly’, it is great, so Deadly Choices encourages communities to make such choices each day.

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