Caltex, Essendon's member partner, is the major sponsor of the campaign that targeted every capital city to raise awareness for the initiative.
""I lost a mate from high school not long after graduating back in Western Australia and it is such a terrible tragedy for a life to be taken on the road,"" Myers said.
""We all need to practice common sense and patience on the roads because it's just not worth it.""
Other guest speakers at this morning's Victorian launch were:
Bev Brock, Fatality Free Friday Ambassador
Senior Sargeant Dale Johnstone, Victoria Police
Thierry Martin, Michelin Australia Managing Director
Mark Winterbottom, Ford Performance Racing
David Myers, EFC
To ‘take the pledge’ or find out more information, visit