Paul Brasher - President

Bachelor of Economics (Hons)

Paul was appointed to the Board in October 2011 and is also chair of the Nominations Committee.

He was previously vice-president and finance director of the club, chair of the Audit, Risk and Integrity Committee, and was a member of the Remuneration Committee.

Paul was a partner in the accounting and professional services firm PricewaterhouseCoopers from 1982 to 2009. He chaired the Australian firm and was chairman of the global board of PwC from 2005 to 2009.

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From The President | Paul Brasher

Newly appointed President Paul Brasher has addressed Bombers members.

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He was previously chairman of Incitec Pivot Limited and Reach Foundation and a number of other philanthropic organisations, and board member of the Victorian Arts Centre Trust, Amcor Limited and Perpetual Limited.

Paul currently sits on the board of Teach for Australia.

Paul Brasher. (Photo: Essendon FC)

Peter Allen – Vice-president and finance director

Bachelor of Applied Science (Valuation); AAICD

Peter joined the Board in March 2019, bringing commercial, finance, leadership and community experience.

He is chair of the Audit, Risk and Integrity Committee and a member of the Nominations Committee.

He’s an executive director and chief executive officer of Scentre Group.

Prior to the establishment of Scentre Group in 2014, Peter was an executive director and chief financial officer of Westfield Group.

He’s also chairman of the Shopping Centre Council of Australia, a director of the Victor Chang Cardiac Research Institute, and a member of the President’s Council of the Art Gallery of NSW and the Property Council of Australia.

Peter Allen. (Photo: Essendon FC)


Dave Barham – Director

David was elected to the Board in December 2015. He has over 25 years of experience in the AFL industry, having established the AFL’s film and videotape library in the early 1990s.

He is a member of the Audit, Risk and Integrity Committee.

For 10 years, David produced all of Channel Ten’s AFL programs, including eight AFL Grand Finals. From late 2010 until the end of 2015, David was head of sport for the Ten Network. He was responsible for Ten’s highly regarded BBL production. He has produced Commonwealth Games, Olympic Games and Australian Grand Prix coverages.

David was appointed to the board of the Victorian Racing Club in 2020.

Dave Barham. (Photo: Essendon FC)

Melissa Green – Director

Melissa joined the Board in December 2017 and is a member of the Audit, Risk and Integrity Committee and chair of the Women's Football Committee in the club’s pursuit to field an AFLW team by 2023.   

She is a customer-focused commercial leader with over 30 years of experience in the marketing and advertising industry.

She is national agency lead at Facebook Australia. Previously she was head of Melbourne, agency and government. 

Prior to joining Facebook, Melissa spent five years at Fairfax Media in the roles of sales director (VIC) and states sales manager Fairfax Digital (VIC).

She held a Victorian board member position with Starlight Children's Foundation between 2002-2004.

Melissa Green. (Photo: Essendon FC)

Sean Wellman – Football director

Bachelor of Applied Science (Podiatry), Diploma of Business Management and Finance

Sean was elected to the Board in December 2017 and serves as football director.

He has been involved in the AFL industry for over 20 years as a coach (assistant) and player.

An Essendon life member, he played 212 AFL games and was part of the club’s 2000 premiership team.

More recently, Sean was a partner in the Waterside Group, which owned and operated hotels in Melbourne from 2004 to 2017. Sean currently runs his own mortgage broker business Wellman Finance. 

Sean Wellman. (Photo: Essendon FC)

Simon Madden – Director

Diploma of Teaching, Grad Dip. Special Ed

Simon was elected to the Board in 2013. He played 378 games for the club and was a star of the 1984 and '85 premiership teams.

He is a member of the Audit, Risk and Integrity Committee.

He is a life member of Essendon, the AFL and the AFL Players' Association, and is also a member of the Essendon Hall of Fame and the AFL Hall of Fame.

Originally a teacher, Simon has worked in business for 20 years. He runs his own business-coaching consultant Simon Madden Consulting, specialising in sustainable high performance.  

He has previously been the president and a director of the AFL Players Association.

Simon Madden. (Photo: Essendon FC)

Andrew Muir – Director

Bachelor of Economics, Post Graduate Diploma of Financial Management, Advanced Management Program – Harvard Business School

Andrew joined the Board in 2015 and is a member of the Nominations and Remunerations Committee.

He is a successful business leader and philanthropist with over 25 years of retail, leadership, strategic and management experience.

Andrew served as executive chairman of The Good Guys from 2005 to 2017 after being CEO of The Good Guys from 1993.

He’s also co-founder of the national Best Friends Pet Supercentres chain, the founder of the digital timeline app Momatu, and the founder and director of The Good Foundation - a not-for-profit which promotes good health and nutrition, including being the sole licensee of Jamie’s Ministry of Food in Australia.

Andrew Muir. (Photo: Essendon FC)

Kate O'Sullivan – Director

Graduate AICD, Graduate Certificate Agribusiness and Graduate Diploma Business Administration

Kate joined the Board in August 2019, bringing a wealth of experience with her most recent assignment as chief executive officer of the Pegasus Leisure Group (subsidiary of the Melbourne Racing Club), leading the management of a 13-venue hospitality enterprise.

Kate has previously held the position of general manager, sales and distribution at Tabcorp Holdings, and a board member position at the Moonee Valley Racing Club.

She is a current board member at the Marcus Oldham Agriculture College Council and Melbourne Girls Grammar School Foundation.

Presently, she is managing director of Portishead Pty Ltd, specialising in executive coaching for women in sport and business.

Kate is the chair of the Remuneration Committee, a member of the Nominations Committee, and a former member of the Audit, Risk and Integrity Committee.

Kate O'Sullivan. (Photo: Essendon FC)

Kevin Sheedy AO – Director

Kevin won four premierships over 27 years as Essendon's senior coach, and was also the inaugural coach and a director of Greater Western Sydney.

He has made a significant contribution to the AFL industry over many decades, including creating the iconic Anzac Day and Dreamtime at the 'G matches, enhancing the AFL Coaches' Association and establishing the AFL Sports Ready Program.

Kevin is an innovator in business, passionate about our Indigenous and grassroots communities, and an influencer at all levels including Government.

He is a club life member and Essendon Hall of Fame Legend, an AFL life member and AFL Hall of Fame Legend.

Kevin Sheedy. (Photo: AFL Photos)