This year marks the 15th anniversary of the famous annual clash between Essendon and Collingwood, and for the first time supporters can get up close and personal thanks to adidas.

To celebrate this historic anniversary adidas presents the ‘Respect & Rivalry’ promotion. Held over the next two weeks, the promotion builds on the passion and respect these two great clubs embody, and provides supporters with a unique opportunity to embrace the historic clash.

 
Get online!
 
Log onto adidas.com for all the latest adidas football news and see the first glimpse of ‘Respect & Rivalry’. Then stay tuned over the next 10 days when adidas will unveil a special one-on-one interview with captain Matthew Lloyd. In this adidas exclusive video, Lloyd will talk about what it means to represent the club on this great day, and how he will lead his charges to victory.

 
 
Get instore and meet the players!
 
Check out the adidas store in Bourke St Mall and see the full ‘Respect & Rivalry’ story. adidas has themed the store to show off the two clubs, and over the next two weeks is offering a special deal to all club supporters. From Wednesday April 15, any purchase of adidas Essendon teamwear will grant you a ticket to a special instore signing session on Monday 20th April, 2.30pm at the Bourke St store. Players from both teams will be there to sign your adidas teamwear and talk about the big match coming up on 25th April.

 
 
Get to the game! Saturday 25th April 2009
 
For those who are lucky enough to get a ticket to the match, be sure to keep an eye on the MCG big screen for the series of four adidas adverts. The 30second videos will show exclusive footage from the two captains, and throughout the day tell a story of this unique occasion. And don’t forget to pick up your official Footy Record to see all the latest details on this AFL themed round.

 

See instore for details