Essendon will deliver a uniquely 'red and black' Gather Round experience for fans in South Australia this April, with the launch of House of Dons - a full-scale fan takeover of Sturt Football Club, built around fan engagement, player access and community connection.
Taking place on Friday April 10, the day before the Bombers’ Gather Round clash with Melbourne at Adelaide Oval, House of Dons will transform local training ground Unley Oval into an Essendon hub, giving Bombers supporters both local and travelling the chance to gather round.
Fans will have the chance to watch the Captain's Run ahead of the round five match, get their favourite players signature during player signing rotations, grab some of the latest merch and exclusive Gather Round Don's tee from the pop-up Bomber shop and snag some giveaways.
Attending fans will also have the ability to participate in the limited-edition Gather Round customised merchandise pop-up, offering Gather Round-exclusive designs that can be customised on-site via heat press, giving fans a one-of-a-kind House of Dons memento to take home.
REGISTER YOUR INTEREST FOR 'HOUSE OF DONS' HERE
Junior fans are front and center for an interactive kids' clinic, delivered in partnership with the SANFL, which will run alongside the rotating player signings. Places in the clinic are strictly by registration only and places are limited. Register here:
Throughout the afternoon, supporters can enjoy footy fare food, coffee and drinks from a pop-up bar, photo wall and live DJ entertainment.
House of Dons is free to attend and open to Essendon fans of all ages.
Fans are encouraged to register their attendance, and have the chance to win a spot in the teams guard of honour for the Gather Round clash.
Add the details to your calendar now:
House of Dons
Sturt FC @ Unley Oval
1 Trimmer Terrace, Unley SA 5061
2:30pm - 6:00pm
Wondering where else to catch us over the weekend?
Coles - Kurralta Park
Friday 10th April - 12:00pm - 2:00pm
(153-164 Anzac Hwy, Kurralta Park SA 5037)
A couple of Dons players will be visiting Kurralta Park Coles for a Snap & Sign session and FREE sausage sizzle.
AFL Footy Festival - Elder Park
Friday 10th April - 1:30pm - 2:30pm
(King William Rd, Adelaide SA 5000)
A handful of players will be visiting the AFL's Footy Festival at Elder Park for an onstage Q&A and signing session.
Saturday 11th April - 10am - 1pm
House of Dons will be transported to Elder Park for a scaled version of Friday's footy club takeover. Swing past on your way to the game for a chance to take home a piece of limited-edition customised merchandise and have the chance to win other great prices.
