Essendon Football Club is pleased to announce SelfWealth as its Official Online Investment Trader.

Established in 2012, SelfWealth Ltd is an Australian owned and operated company which empowers investors to make informed decisions without paying exorbitant brokerage fees.

The new partnership was unveiled in front of more than 500 guests at this evening’s 2018 Season Launch at Aerial in South Wharf.

As part of the new partnership SelfWealth was also revealed as the Club’s Official Coaches Partner.

CEO, Xavier Campbell, welcomed SelfWealth to the Essendon family.

“It’s fantastic to have SelfWealth join us as the Club’s Official Online Investment Trader and our Coaches Partner for the 2018 season,” Campbell said.

“SelfWealth is an award winning Australian company on the rise who prides itself on innovation and delivering industry first practices to its customers.

“On and off the field our Club is heading in the right direction, and it’s fantastic SelfWealth identified us as an attractive brand to invest in.

“We look forward to SelfWealth joining us on the journey this season, and hopefully sharing in the future success that we are all working towards.”

The new partnership will enable Essendon members and supporters to access SelfWealth’s range of products, including the Australian first SelfWealth online tool which compares their portfolio’s performance against other investors.

In 2016 SelfWealth also launched Australia’s first flat fee brokerage solution, SelfWealth TRADING, enabling investors to trade shares for  a fixed fee no matter the size of the trade.

Managing Director and Founder, Andrew Ward, believes the partnership between Essendon FC and SelfWealth is an important milestone in the evolution of the company.

“We have identified a partner and brand that will help us become recognised nationally,” Ward said.

“As an emerging Financial Technology company we are excited to be aligned with one of Australia’s most recognised brands and look forward to being part of the Essendon Football Club journey in 2018.” 

Click here for more information on SelfWealth.