The biggest individual annual club sponsorship in AFL history has begun with leading electronics giant Samsung officially Essendon's major partner from this afternoon.
 
The three-year deal will provide exciting opportunities for each organisation to grow their fan base and will see 'Samsung' on the front and back of the Essendon guernsey from 2009-2011.
 
“Samsung has supported Essendon over the past two years and, from today, have upgraded to be our principal sponsor,” Essendon managing director, Peter Jackson, said.

“We encourage our members and fans to support Samsung in return for their support of our players. This Samsung partnership will underpin our business for the next three years and further build our reputation as one of Australia’s most respected sporting club.”

Kurt Jovais, Director of Marketing, Samsung Australia, said that Samsung is further strengthening its sponsorship portfolio to align with one of the most successful AFL clubs.

“Through our Essendon sponsorship, Samsung will be connecting to more loyal and dedicated AFL members than any other channel, ensuring the Samsung brand gains ongoing national exposure and recognition,"" Mr Jovais said.

“We also appreciate the exciting brand of footy being played by this young Essendon team. We believe that Samsung and the Bombers have a lot in common and we want to be part of that story.”