The incredible impact of James Hird on the Essendon player group shines through in a series of personal messages appearing on BOMBER.tv from today.
 
Star players - including premiership team-mates Scott Lucas, Matthew Lloyd and Dustin Fletcher - pay repect to the Bomber great ahead of his 250th game on Friday night at Telstra Dome against Geelong.
 
Long-time team mates and friends, including Mark McVeigh and Jobe Watson, join new players, such as Mal Michael, to say what Hird means to them and why he is revered not only at Essendon but also across the competition.
 
Also appearing on BOMBER.tv this week is Gary O'Donnell who discusses the Clash for Cancer thriller against Melbourne, Friday night's big clash with the Cats and what style of players are likely to be brought into the team with a number of changes forecast by coach Kevin Sheedy.