Its official ... the Essendon Football Club Bomberland website is the best club website in the AFL. The Bomberland website clearly ranked the number one club site in the AFL, according to Hitwise statistics. Hitwise is Australia's premier website tracking service. The Bomberland website finished the season in sensational style, attracting a record 84,000 page impressions (400,000 hits) in one day alone during the finals series. In the week leading up to, and following, the Grand Final the average number of page impressions was 70,000 (320,000 hits).

The traffic through the site during the football season saw the Bomberland site ranked five overall in the Sports - AFL category. The site has been awarded with a Hitwise Top 10 Logo as a result. ""We work very hard on our website and try and provide our users with the best service possible. This recognition shows that we are doing our job well,"" Essendon communications manager Simon Matthews said. ""That said, we are already working on a number of new features and design elements to further enhance the site next season. I'm sure users of both the public site and our Engine Room members will be enjoy the changes.""