Essendon fans will have a brand new Bomber Shop open for business by mid-November. The extensive building works at Windy Hill won't be finished until just prior to the start of next season but phase one, which includes the Bomber Shop, isn't far off completion. The new shop will be almost twice the size of the existing shop next to the Windy Hill Social Club. The new Bomber Shop will also have a more extensive range of stock for fans to peruse. It will also include the club's new Customer Service Centre. The second phase of the building works will see new offices constructed above the Bomber Shop and a lecture theatre also built for both internal and external use.

The planned third and final phase of the construction work will see a significant upgrade of the player facilities. As a result of the works, the players' gymnasium facility will more than double in size. All construction is expected to be completed prior to the commencement of the 2002 season.