""At the recent AFL CEO’s conference, the AFL urged clubs to be as open as possible to new ideas that would value add for the broadcast partners. They inject enormous money into the game and they deserve a return on that investment, "" Jackson said.
""We agree with that point of view and we decided to trial this idea and then make a call on whether or not we would do it again. It was different and unique and it gave the fans something they hadn’t seen before.
""Suddenly we have some members of the media wanting to sink the boots into Kevin and suggest he has compromised himself or the club. That is totally unfair in my opinion.
""Kevin took a risk, he didn’t have to do it. He has taken risks before in order to promote the game and on this occasion he decided the people that allow this game to flourish – the fans – should be able to see something a bit different. I think he deserves a bit more respect for that decision than he has received.""