The theming was designed to create a home-ground feel - an Essendon cauldron - which is what our members requested.
We want to make sure we are creating the best possible 'home ground' experience and - with five home games still to come at Etihad Stadium - we need your feedback.
The next home match - featuring theming - is at Etihad Stadium on Sunday, May 31st against Geelong at 2:10pm.
See below the full details of what the match-day 'theming' involves:
Outside Stadium:
Eight 3.5m images of the players will be erected on the footbridge to Etihad Stadium and audio and lights will also be utilised. Pre-recorded player messages will be beamed on the big screens inside and outside the ground, the pillars around the stadium will have player images and a written message will be beamed onto the stadium wall outside gate 3 (at night).
Inside Stadium:
The pillars and roof inside the stadium's main entrances will have player images and messages, there will be interviews with the ground announcer pre-game (Terry Daniher will be speaking at 7:15pm tonight), and the crowd is being called on to wear red and black to theme around the ground. To also generate excitement, when the team is about to come out to play, the crowd will be notified by an air-raid siren. There will also be crowd activities throughout the breaks including a quiz based around the 1984/85 Premierships.
Remember, to add to the overall experience - and show your support for team - simply deck yourself out in Red and Black gear at every Essendon game.
Essendon match-day theming will be on show at all home games at Etihad Stadium for the remainder of the season.
