Essendon members will have exclusive access to a live stream of Thursday's practice match against Carlton at Ikon Park.
As part of delivering more value and access for members in 2021, the club will provide members with streaming instructions so they can get a first look at their team under new senior coach Ben Rutten.
Held behind closed doors as per an AFL directive, the practice match will kick off at 11am.
The hitout against the Blues could see up to eight new Bombers don the sash for the first time, following the acquisitions of Peter Wright, Nick Hind and Jye Caldwell in the trade period, and Nik Cox, Archie Perkins, Zach Reid, Cody Brand and Josh Eyre in the draft.
Not a member but want to watch the live stream? Sign up for any 2021 Essendon membership before 5pm AEDT on Wednesday to receive an email with instructions on how to access the live stream.