Essendon is thrilled to announce its new partnership with Ring, the leading smart home security brand, who will join the Club as its Official Home Security Partner in 2026. 

A brand whose mission is to make neighbourhoods safer, Ring strives to make safety and peace of mind accessible to everyone, empowering communities to work together and look out for one another. It's a mission that aligns naturally with the Essendon Football Club and its passionate community of fans and families across Australia. 

Ring started in a garage in 2012 answering a simple question: what if you could answer your front door from your phone? From there, the first Ring Video Doorbell was born. 

Since then, Ring has grown to become trusted by millions around the world for its focus on innovation, reliability, and ease of use. With continuous improvements to software and device performance, Ring helps customers feel more connected and confident in their home. 

"We are delighted to welcome Ring as an Official Partner of our Club," Essendon Chief Operating Officer Nick Ryan said. 

"Ring is an innovative brand driven by quality and performance, and we're thrilled to partner with an organisation that shares the same ambition."

This partnership presents a fantastic opportunity for both organisations," Ryan said. "From the outset, Ring's innovative approach and commitment to excellence made them a natural fit with our values. We're excited to bring this partnership to life and see what we can achieve together." 

Ring's Managing Director APAC, Mark Fletcher, sees the partnership as a terrific opportunity for both organisations.

"We couldn't be more excited to join the Essendon family. This partnership gives us a brilliant platform to connect with communities, right where they live and right where they come together on game day.

This Club's commitment to its community reflects everything Ring stands for - people looking out for one another and creating safer, more connected neighbourhoods. It's a privilege to partner with an organisation that shares our values, and we're looking forward to supporting the Bombers and their passionate fans all season long."

To celebrate the partnership, enjoy 50% off all Ring video doorbells and security cameras using discount code EFC50. Click here to find out more.

Valid until Sunday 15 March 11:59pm AEDT.