Essendon is excited to announce MOVA as our AFLW Co-Major Partner, expanding their support from the existing AFL partnership.
An innovative brand specialising in AI-driven smart home products such as robotic lawn mowers, pool cleaners and home cleaning robots, MOVA officially opened in the Australian market last year to continue a stellar trajectory from its founding in early 2024.
MOVA has been widely recognised with several industry awards including IFA Innovation Winner Award and the CES Innovation Winner Award over the last year for their commitment to high-end product design and tech advancement.
The brand first joined the Bombers in March of this year as the AFL program’s Official Home Cleaning Appliance, Outdoor Lawnmowing and Personal Care Products Partner.
“We’re thrilled that MOVA are expanding their journey with us as a Co-Major Partner for our AFLW program,” Essendon GM - AFLW Aysha Ward said.
“Even in the space of just a couple of months, this partnership is flourishing and MOVA’s willingness to contribute to the different football programs at our Club is proof of that.
“The entire AFLW program is already excited with pre-season officially getting underway and having this backing is a major boost for us.”
MOVA’s National Account Manager Peter Michael said this next chapter in the company’s involvement with the Dons is an exciting step forward.
“We are proud to announce our co-major sponsorship of the Essendon AFLW team, further strengthening and expanding our partnership with the club beyond the men’s program,” Michael said.
“The AFLW competition continues to experience outstanding growth and engagement across Australia, and we are excited to support the continued advancement of women’s sport at the elite level.
“Through this partnership, we look forward to helping create greater opportunities, visibility and inspiration for women and girls in sport nationwide.”
MOVA products are currently available at JB Hi-Fi, Harvey Norman, Amazon Australia, and newly introduced at The Good Guys.
