The logo was officially launched during a special live broadcast of the club’s Christmas open training session on the Essendon website.
Essendon is committed to powering change for a sustainable future, after announcing its new training and administration facility at Melbourne Airport will be a green building, known as the True Value Solar Centre at the official opening of the new facility last month.
In the near future, the True Value Solar Centre will be equipped with a state-of-the-art solar power system installed by True Value Solar to power a significant portion of the facility, turning the True Value Solar Centre into a more efficient and effective building from an environmental perspective.
“The new logo is the next exciting development in our association with Essendon and there is much more to come,” said True Value Solar Group General Manager Leon Siebel.
“There is so much alignment between The Bombers and True Value Solar that is captured by the “powering change” theme that looks to the future for efficiency and performance in sport and in the community.”
The True Value Solar Centre boasts a massive indoor training hall, three-lane lap pool, world-class gymnasium, two ovals – one the size of the MCG and the other the size of Etihad Stadium – and best practice rehabilitation facilities.