The clash between Essendon and Melbourne this Saturday night at the MCG will promote the SIDS and Kids Victoria appeal garnering support for funding and education.

2012 marks a quarter of a century since the Red Nose Day appeal begun and it is fast becoming one of Australia’s most recognized charity events raising an estimated total of 15 million dollars.

Fans are urged to support Red Nose Day by purchasing merchandise available from 5.30pm outside the MCG on the concourse.

Money raised by Red Nose Day goes towards research into Sudden Infant Death Syndrome (SIDS), Sudden Unexpected Death in Infancy (SUDI), Stillbirth and other unknown deaths of children.

CEO of SIDS and Kids Victoria Karren Passey, heralds the support from sporting clubs and of the SIDS Red Nose Day game between Essendon and Melbourne for raising the profile of the appeal.

“The support of the Essendon and Melbourne Football Clubs for the Red Nose Day game on June 2nd will help us to reach so many more Victorians, alerting them to the work that SIDS and Kids Victoria does,” said Ms Passey.

Through the Red Nose Day appeal, SIDS and Kids Victoria have helped save thousands of babies’ lives through education and community awareness programs, as well as provided bereavement support to those affected by the death of a baby or child.
 
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