YOUNG Essendon star Matthew Lloyd has joined forces with the Transport Accident Commission in a bid to stem the dramatic increase in young driver deaths on Victoria's roads.

In the second stage of the TAC's HELP campaign, probationary licence-holders are encouraged to develop their driving skills through experience and conservative driving.

It is a lesson that Matthew told those at the launch he had been taught very early.

"I had only been driving for a couple of days and I remember I was in a rush to make an appointment. I came to a set of lights and put my foot down to get through them but went through an amber light," Lloyd said.

"The next thing police lights started flashing and I was pulled over. It really made me think about what I had done and was a real wake-up call. I have taken a lot easier since then.

"Young people just don't see the dangers. You are confronted by new experiences all the time. I am always learning on the road just as I am on a football field. As a P-plater I practiced driving the same way I train for football - in all conditions and often, but never risking injury."

TAC general manager Anton Staindl said that already this year 23 drivers aged between 18 and 21 had died on Victorian roads - more than double the number killed at the same time last year.

"Victoria has witnessed too many tragic and unnecessary deaths on our roads caused by inexperience, recklessness and over-confidence," Staindl said.

"We want young drivers to understand the transition from Ls to Ps takes them from one of the safest times on the road as learners, to being in the highest risk crash group as probationary drivers."

There are about 120,000 learner drivers and 200,000 probationary drivers currently on the State's roads. Last year about 115 casualty crashes involved learners while there were 2,250 involving P-plate drivers.

As part of the HELP campaign, two new television commercials have gone to air depicting a range of driving scenarios that highlight where P-platers still lack the level of skill and judgement of experienced drivers.

"The campaign's main message, 'You Never Stop Learning' re-enforces the point that too often young drivers put themselves and others at unnecessary risk by misjudging following distances, over-taking in dangerous conditions and failing to check blind spots before lane changing," Mr Staindl said.

"Young drivers also tend to be out on the road at high-risk times such as at night and over weekends - often when they are tired or in the company of other young people.

"P-platers can reduce the risk by slowing down and giving themselves time to absorb what is going on around them and reacting appropriately."

Victoria's current road toll stands at 251, up from 228 for the same time last year. This represents an increase of 10 per cent.