Essendon Football Club called on its fans to help produce its 2005 TV commercial and the finished product went to air yesterday. The commercial will be aired all this week as the club calls on Essendon supporters to pack The Pressure Cooker, support the Bombers and pay tribute to Essendon coach Kevin Sheedy as part of his Silver Jubilee celebrations.

""We think the commercial has come up really well and I want to thank those people who took part in the production on behalf of the club,"" Essendon Football Club communications manager Simon Matthews said. ""Essendon has a very passionate and loyal supporter base. This commercial is about getting fans to the game and we thought the best way to send that message was by getting the fans themselves involved with the making of it.""

Click here to download the television commercial (1.42MB Windows media file)