In an exciting first for Essendon and its major partner, Samsung, testing has commenced on shooting Aussie Rules in 3D.
Essendon players were filmed in full playing kit during training this week to capture the skill of the game in 3D.
Interviews were also conducted with Jobe Watson and Mark McVeigh as part of the campaign.
Samsung will hold public demonstrations of their new 3D technology at their 3D TV experiential booth at Essendon's Round 10 clash with the Bulldogs at Etihad Stadium.
Andrew Welsh has also recorded a radio campaign that will be launched next week as part of the promotion of the new 3D Samsung TV.
Keep an eye out on this website for information on how you can experience 3D in action and possibly win a 3D TV thanks to Samsung.
