Essendon Football Club has today revealed its 2025 AFLW Pride Guernsey, designed in partnership with the club’s official LGBTQIA+ supporter group, the Purple Bombers.

The guernsey will be worn by the Bombers’ AFLW side during the upcoming Pride Rounds against the Western Bulldogs in Round 9 and against the Brisbane Lions in Round 10 reinforcing the club’s commitment to inclusion, visibility, and unity.

Celebrating LGBTQIA+ symbols

Central to the design are the symbols representing the LGBTQIA+ community, including non-binary, asexual, bisexual, intersex, transgender, gay male, and lesbian communities provided by the Purple Bombers.

The symbols have been thoughtfully incorporated into the iconic red sash, blending tradition with a bold message of inclusion.

Honouring the Purple Bombers’ 10-year anniversary

This year marks the 10th anniversary of the Purple Bombers, a milestone in the club’s journey to make football a safe and welcoming space for all.

To commemorate the occasion, the names of every paid contributor to the Purple Bombers since its inception along with a number of Essendon staff and players who have championed the cause have been proudly featured in the guernsey design.

It is a gesture that recognises the individuals whose dedication has shaped the inclusive culture that Essendon continues to build today.

Available now

Supporters can show their pride by purchasing the 2025 AFLW Pride Guernsey via the Bombershop here.