Whiskymofo is a premium, members-only platform renowned for curating some of the world’s rarest and most sought-after whisky. With a passion for excellence, Whiskymofo ensures that every bottle reflects exceptional quality and craftmanship.
The partnership will see Whiskymofo collaborate closely with the Club to deliver special releases which will be unveiled at key Club events, including Hall of Fame night. Online offers and giveaways will also be available to members and supporters throughout the 2026 season.
Essendon General Manager – Commercial, Richard Foote, welcomed the partnership announcement between the Essendon Football Club and Whiskymofo.
“We’re thrilled to have Whiskymofo on board as an official partner heading into 2026. They are a premium brand offering iconic whiskies and spirits from the world’s best distilleries and are the perfect fit to provide our loyal members with unique offerings,” Foote said.
“Their exclusive, member-only platform (almost at 41,000 valued members) is a testament to the strong connection they have with their audience. The pride they take with their members gives us great confidence that the Bomber faithful will gain exceptional value from the partnership.
“We look forward to watching the partnership with Whiskymofo grow and evolve into the future.”
Whiskymofo buyer, Dave Mackay, shared the excitement around the partnership.
“We're incredibly excited to be working with the Dons, and look forward to providing members with exceptional value, range and experiences. We're so passionate about whisky, and we're stoked to be able to bring that passion to Essendon members. To kick things off, we have exciting offers available for Essendon members now including AnCnoc 12 Year Old Single Malt Scotch Whisky for just $69.90.” Click HERE to access these exclusive offers.
Essendon Members will be sent communications on how to unlock exciting Whiskymofo offerings and deals.
