Essendon Football Club and MOVA have strengthened their partnership ahead of the 2026 AFLW season, with the global smart home brand becoming Co-Major Partner of the Club's AFLW program as it continues to invest in Australian sport and innovation.
The announcement was celebrated at the NEC Hangar, where AFLW captain Bonnie Toogood and reigning AFLW Best and Fairest Georgia Nanscawen were unveiled as MOVA's newest brand ambassadors, joining AFL stars Zach Merrett and Darcy Parish.
The expanded partnership reflects MOVA's continued investment in both Essendon's AFL and AFLW programs, reinforcing its commitment to supporting the Club.
Toogood spoke about being proud to partner with a brand investing in the growth of women's football.
"I'm proud to partner with a company that's making such a genuine investment in women's football. Seeing MOVA support our AFLW program alongside the AFL team sends a really positive message about where the game is heading." Toogood said.
Nanscawen said the partnership highlighted the increasing recognition of female athletes.
"It's fantastic to represent a brand that's investing in women's sport at such an exciting time for the AFLW. Partnerships like this help our competition continue to grow while recognising the professionalism and commitment of female athletes."
The event also showcased MOVA's latest innovation, the Z70 Ultra Roller robot vacuum, highlighting the brand's premium AI-powered smart home ecosystem as it continues to expand its presence across Australia
Click here to find out more about MOVA's range of products.
