Following the launch of the club’s heritage guernsey to be worn against St. Kilda on Saturday night at Etihad Stadium, essendonfc.com.au takes a look at the different historical elements that make up the guernsey.

John Coleman signature and neck label
As one of the greatest players of all time, John Coleman represents the essence of the Essendon Football Club and is the ideal player to be individually honoured on the heritage guernsey


His signature features on the chest of the guernsey within the traditional red sash of the Essendon Football Club on field guernsey.

On retail versions of the guernsey there is a neck label featuring an image, signature and key playing statistics to further honour one of the legends of the club

Also a key part of the heritage guernsey is the club motto ‘Sauviter in modo fortiter' in re which dates back to the 1870’s and translates as ‘gentle in manner, resolute in deed.’